Apple, which is set to inaugurate its first exclusive store in Mumbai, India, has explicitly demanded 22 rival companies not have any presence in its vicinity. These include signages, stores, and any form of advertising.

Apple's upcoming store is set to open in a few weeks at Reliance Jio World Drive Mall in Mumbai. Ahead of the opening, Apple has signed an 11-year lease agreement for the store that spans over 20,000 sq ft and will pay over 42 lakh Indian rupees (~$52,000).

As part of the agreement terms, the company has specifically exacted exclusivity, barring 22 companies to not be present in the area, ET Telecom reports. These companies include Amazon, Bose, Dell, Devialet, Facebook, Foxconn, Garmin, Google, Hitachi, HP, HTC, IBM, Intel, Lenovo, LG, Microsoft, Nest, Panasonic, Sony, Toshiba, and Twitter.

Apple released new iPhone, iPad, and Mac wallpapers to celebrate its first exclusive store's opening in India.
Apple released new wallpaper (download) to celebrate the store's opening in India.

In addition, the agreement forbids "the licensor will not to give on licence, sub-license, lease, sub-lease or any other arrangement nor allot any of the brands listed as 'Competing Brands' to occupy any space for setting up of retail stores for retailing, advertising, selling, offering, displaying and merchandising their products and services within the area of the shopping centre depicted on exclusivity zone."

After the launch of India's first exclusive Apple store in Mumbai, another may be opened in New Delhi's Select City Walk Mall later this month, ET Telecom also reports.


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