Match Group – the owner of dating apps like Tinder, OkCupid, and Hinge – has taken it upon itself to redeem the insufferable rich snobs lacking any game. For those lovelorn filthy-rich clients, the company is making a super-exclusive subscription tier called Tinder Vault that will fittingly cost around $500 per month.
The "high-end" service will arrive in the fall season, but we don't know what perks it is going to offer. What we do know is the justification for such a fat sticker price, which goes something like "the significant additional benefits that members will receive and its limited availability."
It seems Tinder Vault wants to match very rich folks only within a pool of other very rich folks. After all, nothing screams love better than two coins jingling. For the rest of the peasants that don't pay a subscription fee for Tinder, well, it was either a shit app, or the love you found was just a delusional metaphysical hologram.
Just to be clear here, Tinder Vault isn't a unique invention. There are already apps out there such as Luxy and The League that cost hundreds of dollars per month, and they cater exclusively to millionaires. A few are so exclusive that their access is only given to a person if the company deems them rich and worthy.
In the meanwhile, if you are interested to know how dating apps can mint nearly a billion dollars per quarter, click here.